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Horticulture supply chains don't stop for digitalisation ...

Flowers and plants brighten our lives. And are the perfect gift for those you care about. Traditionally flowers and plants are produced nearby and delivered to you by your grocery store or specialised outlet. But that has changed. And will continue to. This article examines the forces for change and the opportunities that arise for parties in the supply chain of flowers and plants...

Consumer demand evolves...

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  • Increasing population particularly in Asian cities fuels global demand for flowers and plants

  • Urbanisation and green living trend sparks urban demand particularly for plants

  • Hybrid customer buys increasingly at retail store and online whilst at the same time buying specialised quality offering at boutique stores

  • Millenials (born 1985 - 2000) market buying share increased as this segment appears relatively "green-prone"

  • 24 x 7 online consumer goods shopping experience gradually passes over to green sector

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